Every minute can count! If there are spares
Industrial material-conservation poster: a clock face with a military aircraft, marked with a star roundel, falling nose-down across it, under the headline 'Every minute can count!' and the line 'If there are spares'. The falling plane implies a crash caused by missing parts, a fear-appeal aimed at factory and depot workers.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- Douglas Aircraft Company, Material Conservation Program (artwork credit: Illustrated Parts Catalog)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Labor, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Douglas Aircraft Company, Material Conservation Program. National Archives and Records Administration, RG 44, 44-PA-738 (NAID 514226).
Text on the object
Every Minute Can Count! If THERE ARE SPARES [imprint:] ILLUSTRATED PARTS CATALOG [imprint:] DOUGLAS MATERIAL CONSERVATION PROGRAM S 101
