Every minute lost on this job may mean..
Construction-site urging poster: a steel helmet hangs on a wooden grave cross marked 'P.F.C. JOHN DOE' with smaller crosses behind, above the line that faster completion of 'this building' brings wounded men 'Penicillin the new life-saving drug'. The grave is a fear-appeal about delay; the wounded soldier's need is transferred onto the workers' pace.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- Unnamed issuer (no sponsor printed)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Mixed
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Labor, Health
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Unnamed issuer. National Archives and Records Administration, RG 44, 44-PA-740 (NAID 514228).
Text on the object
Every minute Lost on this job may mean.. [on the grave marker:] P.F.C. JOHN DOE The Faster this building is completed, the quicker our wounded men get Penicillin THE NEW LIFE-SAVING DRUG Give this job EVERYTHING You've got!
