Produce for Victory: This is everybody's war
Colour photographic poster: a woman carrying a toddler and leading two girls by the hand walks through smoke and rubble in front of a damaged building. The quotation says the enemy has made it everybody's war and asks the reader to be sure refugee, hungry, homeless fates 'never happens to you'. A fear-appeal using a photograph of civilians in a bombed place.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- The Sheldon-Claire Co., Chicago
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
The Sheldon-Claire Co.. National Archives and Records Administration, RG 44, 44-PA-1574 (NAID 515239).
Text on the object
[credit line:] By Special Permission of LIFE and the British Press Service. "This is everybody's war. The enemy has made it so. May you never know what it means to be a refugee . . . to be hungry . . . to be homeless. Be sure this never happens to you!" PRODUCE FOR VICTORY! [imprint:] Copyright 1942 - The Sheldon-Claire Co., 520 North Michigan Ave., Chicago [imprint:] Lithographed in U.S.A. Form No. 11
