Feet First!
Illustrated Army conservation sheet: a rifleman with fixed bayonet advances across mud behind an oversized muddy boot, under the headline 'Feet First!' and the instruction to repair, change and use dubbing. The soldier and the boot tie the everyday task of shoe care to the fighting man (transfer); no enemy is shown and no other technique is strongly present.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- U.S. Army, Office of the Quartermaster General (artist Bill Randall)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Army, Office of the Quartermaster General (artist Bill Randall). National Archives and Records Administration, RG 44, 44-PA-754 (NAID 514241).
Text on the object
FEET FIRST! KEEP SHOES IN FIGHTING TRIM REPAIR · CHANGE · USE DUBBING [signature: Bill Randall] [imprint: OFFICE OF THE QUARTERMASTER GENERAL] [imprint: U. S. GOVERNMENT PRINTING OFFICE : 1944—O—602807] [imprint: ARMY CONSERVATION PROJECT NO. 103-Q-37] U.S. ARMY SAVE CONSERVATION PROGRAM
