Fire alarm
Wide fire-procedure sign: white arrows point left and right from a central black panel on a red ground under the words 'FIRE' and 'ALARM', instructing 'In case of fire first turn in alarm then do all you can to put out fire'. The technique is faint; the Army SAVE conservation emblem and Engineers insignia give the instruction official standing.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Army, Office of the Chief of Engineers (Army Conservation Program)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Own forces
- Purpose
- Warn or inform
- Themes
- Home front, Security and surveillance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Army, Office of the Chief of Engineers (Army Conservation Program). National Archives and Records Administration, RG 44, 44-PA-769 (NAID 514257).
Text on the object
FIRE ALARM In Case of Fire first TURN IN ALARM then DO ALL YOU CAN TO PUT OUT FIRE U.S. ARMY SAVE CONSERVATION PROGRAM ARMY CONSERVATION PROJECT NO. 22-E-5 OFFICE OF THE CHIEF OF ENGINEERS [imprint:] U. S. GOVERNMENT PRINTING OFFICE : 1943— O—555114
