Fire Never Sleeps
A close view of a sleeping man's face and resting hand, with a lit cigarette falling from his fingers onto the bedding where a red flame has started, under the slanted headline 'Fire Never Sleeps'. The fear-appeal is the sleeper's helplessness set beside the spreading flame.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- U.S. Army, Army Conservation Program (Army Conservation Project No. 122-E-27)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Own forces
- Purpose
- Warn or inform
- Themes
- Home front, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Army, Army Conservation Program. National Archives and Records Administration, RG 44, 44-PA-775 (NAID 514263).
Text on the object
FIRE NEVER SLEEPS DISTRIBUTION: CONTINENTAL C (6) EXCEPT SUCH UNITS UNDER CANVAS OR IN HUTMENTS (1); OVERSEAS "X." [imprint:] U.S. GOVERNMENT PRINTING OFFICE : 1944-O-617792 Army Conservation Project No. 122-E-27 U.S. ARMY SAVE CONSERVATION PROGRAM
