For Your Own Sake, For the Sake of Those You Love: Hold On to Uncle Sam's Insurance
A uniformed soldier stands between a young woman and an older woman, an arm around each, while all three look down at a document. The text asks soldiers to keep up their government insurance premiums monthly, noting it remains good after return to civil life. The tell of transfer is the family tableau, which attaches the administrative task of paying premiums to affection and duty toward relatives.
Propaganda techniques used in this poster
- Date
- 1918
- Period
- First World War
- Made by
- U.S. Government (Service Series No. 17); Gordon Grant, Capt. U.S.A. (artist)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Wilson Administration
- Leader
- Woodrow Wilson
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Home front, Economy and finance
- Event
- World War I
- Regime
- Wilson administration
- Leader
- Woodrow Wilson
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
U.S. Government (Service Series No. 17); Gordon Grant, Capt. U.S.A. (artist). National Archives and Records Administration, 4-P-273.
Text on the object
SERVICE SERIES No. 17 For Your Own Sake For The Sake Of Those You Love Hold On To Uncle Sam's Insurance It is good after you are back in civil life. Pay Your Premiums Every Month [signature:] Gordon Grant Capt. U.S.A.
Signature read as 'Gordon Grant, Capt. U.S.A.'.
