"Garantía de la paz, garantía del futuro": Spain's national referendum poster, 1966
Poster for Spain's national referendum of 14 December 1966: a half-tone portrait of a smiling, seated Franco beneath the heading 'Referendum Nacional', with the red slogan 'Garantía de la paz, garantía del futuro' (Guarantee of peace, guarantee of the future) at the foot. The tell: the poster never mentions the Organic Law of the State actually on the ballot; two abstract virtue phrases and a portrait stand in for the question put to voters.
- Date
- 1966
- Period
- Cold War
- Made by
- Spanish state (Franco regime), national referendum on the Organic Law of the State; publisher not printed on the object
- Country
- Spain
- Medium
- Poster
- Issuer type
- State
- Regime
- Francoist Spain
- Leader
- Francisco Franco
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Techniques
- Glittering generalities
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- Wikimedia Commons (from Biblioteca Virtual de Defensa, Spanish Ministry of Defence), retrieved October 2, 2026
- Rights
- CC0 1.0 (Biblioteca Virtual de Defensa; licence confirmed by Commons reviewer November 4, 2016)
Author unknown. Biblioteca Virtual de Defensa (Spanish Ministry of Defence), via Wikimedia Commons.
Text on the object
REFERENDUM NACIONAL 14 DE DICIEMBRE, 1966 GARANTIA DE LA PAZ GARANTIA DEL FUTURO
NATIONAL REFERENDUM 14 DECEMBER, 1966 GUARANTEE OF PEACE GUARANTEE OF THE FUTURE
Printed in capitals without accents (GARANTIA, not GARANTÍA); transcribed as printed. The portrait carries no caption or name.
