Freedom Shall Prevail!
Two ranks of uniformed men from allied and imperial forces face each other across a V built from national flags, over the slogan 'Freedom shall prevail!'. 'Freedom' is the virtue word (glittering generality), the long list of nations is the join-the-winning-side signal (bandwagon), and the flags lend national symbols to the cause (transfer).
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- British government poster, printed in England by Fosh & Cross Ltd., London
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Mixed
- Purpose
- Persuade or win support
- Themes
- War and the military, Empire and colonialism
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
British government poster, printed in England by Fosh & Cross Ltd., London. National Archives and Records Administration, WWII Foreign Posters (NAID 44266520, 44-PF-182).
Text on the object
Reading Right to Left—FIRST ROW: Britain, Canada, Australia, New Zealand, SECOND ROW: Southern Rhodesia, Newfoundland, South Africa, THIRD ROW: India, FOURTH ROW: The Colonial Empire Reading Left to Right—FIRST ROW: U.S.A., China, U.S.S.R., Yugoslavia, SECOND ROW: Holland, France, Poland, Czechoslovakia, THIRD ROW: Greece, Norway, Belgium FREEDOM SHALL PREVAIL! PRINTED IN ENGLAND BY FOSH & CROSS LTD., LONDON. (51-9953)
