Fuel for Them ... Means Less for You! Make Your Home Heat Tight Now!
A red, white and blue V frames a soldier with a bayonet and a tank, with trains, ships, a war plant and a hospital at either side, under 'Fuel for them ... means less for you!'. A five-point list below tells householders how to insulate. The military scene lends urgency to a household task (transfer), and the sponsor line names a weather-strip company.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- Chamberlin Metal Weather Strip Co., for the U.S. Government
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Chamberlin Metal Weather Strip Co. for the U.S. Government. National Archives and Records Administration, RG 44, 44-PA-197 (NAID 513642).
Text on the object
FUEL FOR THEM ... means less for you ! HOSPITAL WAR PLANT MAKE YOUR HOME HEAT TIGHT Now! 1. INSTALL WEATHER STRIP INSULATION 2. PUT UP STORM WINDOWS AND DOORS 3. CALK AIR LEAKS AROUND WINDOW FRAMES 4. INSTALL ATTIC AND WALL INSULATION 5. SAVE COAL, OIL, AND GAS FOR WAR SPONSORED BY CHAMBERLIN METAL WEATHER STRIP CO. FOR THE UNITED STATES GOVT. [signature: illegible] [imprint: LITHO IN U. S. A.]
