Content note: Japanese enemy figure drawn in a racial caricature of the period (bared teeth, exaggerated features) beside a caricature of Hitler. This object is shown as it was published. Why

Give 'em the old 1-2: 1-Load 2-Unload all cars promptly, 1944 US poster: A pink-and-black railway freight car in boxing

Give 'em the old 1-2: 1-Load 2-Unload all cars promptly

A pink-and-black railway freight car in boxing gloves knocks down two caricatured enemy figures: one with a toothbrush moustache and forelock, one a grimacing figure with bared teeth drawn in the racial caricature style of the period. The sheet equates prompt loading with a punch at the enemy; the technique is name-calling by caricature.

Propaganda techniques used in this poster

Date
1944
Made by
U.S. Office of Defense Transportation (artist Fred Cooper)
Region
North America
Medium
Poster
Issuer type
State
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
War and the military, Home front, Economy and finance
Event
World War II
Source
Identified Openly sourced: the speaker is who they say they are
Rights
Public domain (U.S. government work)
U.S. Office of Defense Transportation. National Archives and Records Administration, RG 44, 44-PA-878 (NAID 514383).

Text on the object

Original (English) · read from the image, not independently checked

Give 'em
the old
1-2
1-LOAD 2-UNLOAD
ALL CARS PROMPTLY
Your Government says
"Every hour saved in
freight-car turnaround
time means more cars
available for the
Victory March to
Berlin and Tokio!"
[signature: FRED COOPER]
[imprint: U. S. OFFICE OF DEFENSE TRANSPORTATION]
[imprint: U.S. GOVERNMENT PRINTING OFFICE: 1944-O-608225]