Global map for global war and global peace
Folded wall chart in blue frames: silhouettes for spotting friendly and enemy planes, formations, stunt flying, Army, Navy and Marine insignia, and photographs of aircraft construction. Only one panel carries the sponsor's name, Alcoa Aluminum. The technique is faint: it attaches the company's name to the prestige of the armed forces' insignia and aircraft.
Propaganda techniques used in this advertisement
- Date
- 1943
- Period
- Second World War
- Made by
- Aluminum Company of America (Alcoa)
- Region
- North America
- Country
- United States
- Medium
- Advertisement
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- War and the military, Science and technology, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Aluminum Company of America. National Archives and Records Administration, RG 44, 44-PA-901 (NAID 514406).
Text on the object
ARMY AIRFORCE SQUADRON INSIGNIA NAVY SPOTTING AIRPLANES FORMATIONS STUNTING U. S. NAVY INSIGNIA U. S. MARINE CORPS INSIGNIA U. S. ARMY INSIGNIA FIGHTING PLANES OF THE UNITED NATIONS ENEMY PLANES INDEX TO FRIENDLY PLANES: INDEX TO ENEMY PLANES: SOME GENERAL RECOGNITION CHARACTERISTICS WINGS-BOTTOM VIEW WINGS-FRONT VIEW GENERAL COMMANDS THE FOUR ARMIES DIVISIONS CONSTRUCTION DETAILS of the right-hand side of the interior of the fuselage of a typical U.S. Bomber. Great strength with lightness is obtained by making the frame of strong alloys of Alcoa Aluminum. The skin is not just a smooth covering which is "tacked on". It, too, is made of a very strong Alcoa Aluminum Alloy and takes its share of structural stresses. LEFT SIDE of the same fuselage. Included here are most of the forms in which Alcoa Aluminum is used in an airplane: sheet, extruded shapes, rivets, tubing, castings, and forgings. Seventy-five per cent of the total weight of an airplane is aluminum, because it combines the lightness and strength, the workability, and the dependability of Alcoa Aluminum. THE KINDS OF ALUMINUM IT TAKES TO MAKE AN AIRPLANE SHEET TUBING EXTRUDED SHAPES CASTINGS FORGINGS RIVETS HOW ALUMINUM IS MADE GLOBAL MAP for GLOBAL WAR and GLOBAL PEACE In 1872 it took 80 days to circle the world. In 1903, 54 days. In 1938, Howard Hughes flew 'round the world in 3 days, 19 hours, 8 minutes, 10 seconds. The three globes show how the airplane has shrunk our world. We now have to look at the world with new eyes . . . and new thinking, too. ALCOA ALUMINUM [imprint:] © Aluminum Company of America. All data included were the most complete available on April 1, 1943
Long sheet: the insignia names, unit captions, plane index lists, the 'How aluminum is made' paragraph and the small print under the panels are not transcribed here.
