"Grand Canyon National Park: A Free Government Service", 1938 US poster: A view of the Grand Canyon in pink and red above 'A

"Grand Canyon National Park: A Free Government Service" (National Park Service, about 1938)

A view of the Grand Canyon in pink and red above 'A free government service', with the Department of the Interior and National Park Service credit at the foot. The tell: the poster sells the government's own service, and the phrase 'free' shows the sponsor beside the scenery.

A national park poster of about 1938, made for the National Park Service by the Federal Art Project with C. Don Powell as designer. It shows the Grand Canyon in pink and red above the words 'A FREE GOVERNMENT SERVICE', with the Department of the Interior and National Park Service credit at the foot. It was part of a 1938-39 series and was aimed at the domestic public. The tagged technique is glittering generalities: 'free' and 'service' are positive words that present the sponsoring agency as a gift, while the scenery supplies the feeling of the offer. The poster itself makes no checkable claim about the service.

Propaganda techniques used in this poster

Date
1938
Period
Interwar
Made by
U.S. National Park Service, Department of the Interior (designed by C. Don Powell, WPA)

Full record

Region, Country, Medium, Issuer type, Regime, Leader, Audience, Purpose, Themes, Event, Source, Rights
Region
North America
Medium
Poster
Issuer type
State
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Domestic public
Purpose
Persuade or win support
Themes
Economy and finance, Home front
Event
New Deal
Source
Identified Openly sourced: the speaker is who they say they are
Rights
Public domain (U.S. federal WPA work); LoC: no known restrictions on publication
Library of Congress, Prints and Photographs Division, LCCN 2007676131. "Grand Canyon National Park: A Free Government Service" (National Park Service, about 1938)

Text on the object

Original (English) · read from the image, not independently checked

Original (English) · read from the image, not independently checked

A FREE GOVERNMENT SERVICE
GRAND CANYON
NATIONAL PARK
U.S. DEPARTMENT OF THE INTERIOR
NATIONAL PARK SERVICE