¡Ha entrado la España de Franco!, 1938 Spain poster: Colour poster of a woman in a blue blouse and white apron holding

¡Ha entrado la España de Franco! (Nationalist poster)

Colour poster of a woman in a blue blouse and white apron holding an armful of loaves, with Auxilio Social lorries on a winding road behind her leading from a burning town, a Falange yoke-and-arrows badge at lower left and the lettering '¡Ha entrado la España de Franco!'. The tell: relief food and the leader's name are put in one sentence, so receiving bread is made to read as the arrival of Franco and the town's rescue from the fire.

Propaganda techniques used in this poster

Date
1938
Period
Interwar
Made by
Auxilio Social (Falange relief organisation, Nationalist Spain); artist signed Salinas

Full record

Region, Country, Medium, Issuer type, Regime, Leader, Audience, Purpose, Themes, Event, Source, Rights
Region
Western and Central Europe
Country
Spain
Medium
Poster
Issuer type
State
Regime
Nationalist Spain
Leader
Francisco Franco
Audience
Domestic public
Purpose
Persuade or win support
Themes
Home front, War and the military
Event
Spanish Civil War
Source
Identified Openly sourced: the speaker is who they say they are
Source
Wikimedia Commons, retrieved October 11, 2026
Rights
Commons public-domain tag; URAA status not cleared; hosted on owner decision October 2, 2026
Wikimedia Commons, File:Ha entrado la España de Franco!.jpg (author unknown or anonymous per the file page unless stated in the entry notes).

Text on the object

Original (Spanish) · read from the image, not independently checked

Original (Spanish) · read from the image, not independently checked

Auxilio Social
¡Ha entrado la España de FRANCO!
Salinas

English translation (machine translation by Claude, not verified by a fluent reader)

Social Aid; Franco's Spain has entered!

Lettering on the lorry and at the foot; signature at lower left. Translation by Claude, not checked by a fluent reader.