Grow more sugar beets for higher income, 1946 US poster: A large sugar beet with a red price tag reading 'FOR Higher Income'

Grow more sugar beets for higher income

A large sugar beet with a red price tag reading 'FOR Higher Income' hangs above a small farm scene, with 'GROW MORE SUGAR BEETS' below. The appeal is a personal gain to the grower; the sheet offers no figures or comparison, so the technique is faint and is read as card-stacking by one-sided emphasis on income.

Propaganda techniques used in this poster

Date
1946
Period
Cold War
Made by
Production and Marketing Administration, U.S. Department of Agriculture
Region
North America
Medium
Poster
Issuer type
State
Regime
Truman Administration
Leader
Harry S. Truman
Audience
Domestic public
Purpose
Persuade or win support
Theme
Economy and finance
Event
World War II
Source
Identified Openly sourced: the speaker is who they say they are
Rights
Public domain (U.S. government work)
Production and Marketing Administration, U.S. Department of Agriculture. National Archives and Records Administration, RG 44, 44-PA-918 (NAID 514423).

Text on the object

Original (English) · read from the image, not independently checked

FOR Higher
Income
GROW MORE
SUGAR BEETS
PRODUCTION AND MARKETING ADMINISTRATION—U. S. DEPARTMENT OF AGRICULTURE—1946
[imprint:] U.S. GOVERNMENT PRINTING OFFICE 1946 O 682606
[signature:] H. E. Chapman