A Happy Healthy Child Bathes Daily With Soap
Sheet SP-1017 is a three-panel drawn guide to bathing a child daily: clean water, two clean towels and soap; lather the whole body; rinse, dry and wash the hair at least weekly. The closing block says a child washed daily avoids skin infections and grows fast, that water alone does not suffice, and ends 'Phải dùng xà-bông' (Soap must be used). The tell: a plain domestic scene and a warning about skin disease carry a single product-type instruction.
Propaganda techniques used in this poster
- Date
- 1965
- Period
- Cold War
- Made by
- Joint U.S. Public Affairs Office (JUSPAO) printing section, for the South Vietnamese government (sheet carries no issuing office)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Domestic public
- Purpose
- Warn or inform
- Theme
- Health
- Event
- Vietnam War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section, for the South Vietnamese government (sheet carries no issuing office). National Archives and Records Administration, 306-VP-8-1017.
Text on the object
TRẺ KHỎE MẠNH NHỜ TẮM MỖI NGÀY VỚI XÀ-BÔNG Muốn tắm trẻ cho sạch cần phải có nước sạch, hai cái khăn sạch và xà-bông. Chà xà-bông cho nổi bọt và xát vào khắp mình đứa trẻ. Dùng nước sạch rửa sạch xà-bông trên mình đứa trẻ, rồi lau khô với một khăn lớn. Ít nhất mỗi tuần gội đầu chú bé một lần và nhớ rửa sạch xà-bông cũng lau khô tóc. MỘT ĐỨA BÉ TẮM SẠCH MỖI NGÀY SẼ TRÁNH ĐƯỢC NHỮNG BỆNH NHIỄM-ĐỘC NGOÀI DA VÀ CHÓNG LỚN KHỎE MẠNH. CỨ DÙNG THẬT NHIỀU XÀ-BÔNG. NƯỚC KHÔNG, KHÔNG ĐỦ LÀM CHO ĐỨA TRẺ SẠCH CÙNG NGỪA BỆNH TẬT. PHẢI DÙNG XÀ-BÔNG [In drawings: XA BONG / XABONG / XABON] SP-1017
HEALTHY CHILDREN THANKS TO BATHING EVERY DAY WITH SOAP To bathe a child clean, you need clean water, two clean towels and soap. Rub the soap into a lather and rub it all over the child's body. Use clean water to rinse the soap off the child's body, then dry with a large towel. At least once a week wash the boy's hair, and remember to rinse out the soap and dry the hair too. A CHILD BATHED CLEAN EVERY DAY WILL AVOID INFECTIOUS SKIN DISEASES AND GROW UP QUICKLY AND HEALTHY. KEEP USING A GREAT DEAL OF SOAP. WATER ALONE IS NOT ENOUGH TO MAKE A CHILD CLEAN AND TO PREVENT DISEASE. SOAP MUST BE USED [In drawings: SOAP (box labels)] SP-1017
Translation by FRAME from the Vietnamese text on the poster, literal and machine-assisted, not checked by a fluent reader; the claims are the poster's own and FRAME has not checked them against other records. Diacritics are transcribed as printed to the best of legibility at this image resolution.
