Happy Days Return for the People of Long Huu Village
Sheet SP-1848, under a 'Thoi Su Long An' (Long An Current Affairs) badge, pairs five photographs with short captions: over 100 Viet Cong cadres and soldiers returned, a crowded market, children at school, reopened refreshment stalls and a village maternity house. The closing line reads 'The government always cares about the life of the people.' The tell: a before-and-after claim carried by ordinary scenes of trade, schooling and childbirth, with the rallier count as the only figure.
Propaganda techniques used in this poster
- Date
- 1965
- Period
- Cold War
- Made by
- Joint U.S. Public Affairs Office (JUSPAO) printing section, for the South Vietnamese government (sheet carries no issuing office)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Domestic public
- Purpose
- Reassure
- Themes
- Home front, War and the military
- Event
- Vietnam War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section, for the South Vietnamese government (sheet carries no issuing office). National Archives and Records Administration, 306-VP-7-1848.
Text on the object
THỜI SỰ LONG AN NGÀY VUI TRỞ LẠI VỚI ĐỒNG BÀO XÃ LONG HỰU Trên 100 Cán binh Việt-Cộng đã trở về với Chánh-Nghĩa Quốc-Gia. Chợ búa đã buôn bán tấp nập đông đảo. Trẻ em vui vẻ tiếp tục học tập dưới mái trường xưa. Các quầy hàng giải-khát được mở lại. Sản phụ đã có nơi trợ giúp khi sanh đẻ. CHÍNH QUYỀN LÚC NÀO CŨNG LƯU TÂM ĐẾN ĐỜI SỐNG ĐỒNG BÀO [In photographs: banner VIỆT NAM CỘNG HOÀ MUÔN NĂM; sign HIỆP - HƯNG; sign NHÀ BẢO-SANH XÃ LONG-HỰU; market banner partly illegible [illegible]] SP-1848
LONG AN CURRENT AFFAIRS HAPPY DAYS RETURN WITH THE PEOPLE OF LONG HUU VILLAGE Over 100 Viet Cong cadres and soldiers have returned to the National Just Cause. The market is busy with trading and crowded. Children happily continue their studies under their old school roof. Refreshment stalls have been reopened. Women in labour now have a place to help them when giving birth. THE GOVERNMENT ALWAYS CARES ABOUT THE LIFE OF THE PEOPLE [In photographs: banner LONG LIVE THE REPUBLIC OF VIETNAM; sign HIEP HUNG; sign MATERNITY HOUSE, LONG HUU VILLAGE; market banner partly illegible] SP-1848
Translation by FRAME from the Vietnamese text on the poster, literal and machine-assisted, not checked by a fluent reader; the claims are the poster's own and FRAME has not checked them against other records. Diacritics are transcribed as printed to the best of legibility at this image resolution.
