Help Deliver the Goods. Do It Now.
A smiling sailor hauls on a rope that hoists three large shells tagged 'To be delivered RUSH' beside a ship's gun. A bold 'DO IT NOW' runs across the foot of the sheet, attaching an immediate personal task to the image of the cheerful serviceman.
Propaganda techniques used in this poster
- Date
- 1918
- Period
- First World War
- Made by
- Not printed on the sheet (U.S. war-effort poster; artist signature 'Paus')
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Wilson Administration
- Leader
- Woodrow Wilson
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Home front
- Event
- World War I
- Regime
- Wilson administration
- Leader
- Woodrow Wilson
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
Not printed on the sheet (U.S. war-effort poster; artist signature 'Paus'). National Archives and Records Administration, 4-P-57.
Text on the object
HELP Deliver the Goods To be Delivered RUSH DO IT NOW PAUS
The word RUSH is hand-lettered in red on the tag; 'PAUS' at the lower right is the artist's signature. The sheet is partly cropped at the edges.
