Heraldo Grafico poster, September 1964 (Spanish poster distributed in San Salvador)
A blue-and-white Spanish-language wall newspaper of the U.S. Embassy in El Salvador, with a September 1964 calendar. Photographs report an Organization of American States meeting on sanctions against Cuba, a new rural health unit in Perquin, and a self-help housing programme, each linked to the Alliance for Progress. The tell is card-stacking: only favourable programme news is selected, and the embassy's name and the Alliance emblem lend each item the programme's standing.
Propaganda techniques used in this poster
- Date
- August 18, 1964
- Period
- Cold War
- Made by
- U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia, Latin America and the Middle East series
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Foreign public
- Purpose
- Persuade or win support
- Themes
- Health, Economy and finance
- Event
- Alliance for Progress
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), Record Group 306, Posters in Asia, Latin America, Middle East, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, August 18, 1964. National Archives, Record Group 306 (NAID 6949352, 306-PPB-413f).
Text on the object
PERIODICO MURAL DE LA EMBAJADA DE LOS ESTADOS UNIDOS EN EL SALVADOR HERALDO GRAFICO CONFERENCIA DE LA ORGANIZACION DE ESTADOS AMERICANOS -- Vista general de la reunion de la OEA en la Unión Pan Americana, en la que se congregaron 20 cancilleres de los países latinoamericanos para determinar las sanciones que se impondran al regimen Castro-comunista de Cuba. La reunion de la OEA se inauguró el 21 de julio. PRESIDENTE JULIO ADALBERTO RIVERA INAUGURA NUEVO PROGRAMA DE "AYUDA-PROPIA", OPERACION DOMINICA. Acompañado por altos funcionarios de su Gobierno, el Presidente de la República, Coronel Julio Adalberto Rivera, acudió a una finca del cafecultor Díaz Salinas, ubicada en el "Cantón Galeano", donde inauguró el programa de "ayuda-propia" del campesinado: "Operación Dominica." El senor Díaz Salinas ha obsequiado una cantidad de terreno a cada una de las familias, las que por su parte, aportarán trabajo personal todos los Domingos, hasta terminar sus propias casas. Se espera que otros cafecultores de la República sigan el ejemplo del senor Díaz Salinas. SE INAUGURA LA NUEVA UNIDAD DE SALUD EN LA VILLA DE PERQUIN, EN EL DEPARTAMENTO DE MORAZAN. Con gran alegría y entusiasmo fue inaugurada la nueva Unidad de Salud en la Villa de Perquín, Departamento de Morazan. Además de las autoridades locales, civiles y militares, asistieron a los actos altos funcionarios del Gobierno de El Salvador, de la Hon. Asamblea Nacional y de la Embajada de los Estados Unidos. La nueva Unidad de Salud es parte integrante del programa de Unidades Móviles de Salud Rural, llevado a cabo por los Gobiernos de El Salvador y los Estados Unidos, bajo el plan de la Alianza para el Progreso. ALIANZA PARA EL PROGRESO SEPTIEMBRE 1964 D L M M J V S 1-30 [Photo captions on Perquín health unit, self-help housing and the calendar not transcribed in full.] Rogamos colocar está hoja en lugar visible. Servicio Informativo de la EMBAJADA DE LOS ESTADOS UNIDOS, San Salvador, EL SALVADOR.
WALL NEWSPAPER OF THE EMBASSY OF THE UNITED STATES IN EL SALVADOR HERALDO GRAFICO ORGANIZATION OF AMERICAN STATES CONFERENCE -- General view of the OAS meeting at the Pan American Union, at which 20 foreign ministers of the Latin American countries gathered to decide the sanctions to be imposed on the Castro-Communist regime of Cuba. The OAS meeting opened on 21 July. PRESIDENT JULIO ADALBERTO RIVERA LAUNCHES NEW "SELF-HELP" PROGRAMME, OPERATION DOMINICA. Accompanied by senior officials of his Government, the President of the Republic, Colonel Julio Adalberto Rivera, went to a farm of the coffee grower Diaz Salinas, in the "Canton Galeano", where he launched the peasants' "self-help" programme: "Operation Dominica." Mr. Diaz Salinas has donated a portion of land to each of the families, who for their part will contribute personal work every Sunday until they finish their own houses. It is hoped that other coffee growers of the Republic will follow Mr. Diaz Salinas's example. THE NEW HEALTH UNIT IS INAUGURATED IN THE TOWN OF PERQUIN, IN THE DEPARTMENT OF MORAZAN. With great joy and enthusiasm the new Health Unit was inaugurated in the town of Perquin, Department of Morazan. Besides local civil and military authorities, senior officials of the Government of El Salvador, of the National Assembly and of the Embassy of the United States attended. The new Health Unit is an integral part of the Rural Mobile Health Units programme, carried out by the Governments of El Salvador and the United States under the Alliance for Progress plan. ALLIANCE FOR PROGRESS SEPTEMBER 1964 [Photo captions on the Perquin health unit, self-help housing and the calendar not transcribed in full.] We ask that this sheet be placed in a visible place. Information Service of the EMBASSY OF THE UNITED STATES, San Salvador, EL SALVADOR.
The transcription was read from a small scan; some accents on lower-case words may be rendered from context.
