Heraldo Grafico poster, August 1964 (Spanish poster distributed in San Salvador)
A green-and-white Spanish-language wall newspaper of the U.S. Embassy in El Salvador, with an August 1964 calendar. It reports a three-week budgeting course for officials of seven countries and the opening of rural health posts at Ataco and Tacuba, with photographs of ministers, a nun beside a patient and a shelf of medicines, all under the Alliance for Progress emblem. The tell is card-stacking: selected programme successes, framed by the embassy and the Alliance brand.
Propaganda techniques used in this poster
- Date
- July 21, 1964
- Period
- Cold War
- Made by
- U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia, Latin America and the Middle East series
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Foreign public
- Purpose
- Persuade or win support
- Themes
- Health, Economy and finance
- Event
- Alliance for Progress
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), Record Group 306, Posters in Asia, Latin America, Middle East, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, July 21, 1964. National Archives, Record Group 306 (NAID 6949353, 306-PPB-413g).
Text on the object
PERIODICO MURAL DE LA EMBAJADA DE LOS ESTADOS UNIDOS EN EL SALVADOR HERALDO GRAFICO ALIANZA PARA EL PROGRESO ENCARGADOS DE PRESUPUESTOS DE 7 PAISES REUNENSE TRES SEMANAS EN EL SALVADOR San Salvador, EL SALVADOR -- Aproximadamente cincuenta funcionarios de gobierno expertos en presupuesto, contabilidad y planificación en los cinco países de Centro América, Panamá y la República Dominicana se reunieron en San Salvador por menos de tres semanas durante julio para un Curso de Presupuesto por Programas destinado a mejorar la preparación de los presupuestos nacionales. Durante las ceremonias inaugurales el 6 de julio a las 9:00 a.m. en el Ministerio de Hacienda, hablaron el Ministro de Hacienda de El Salvador, Dr. Álvaro Marino; Marvin Weisman, Director de la USAID en Guatemala; Robert W. Herder, Director de la USAID en El Salvador; y el Director General del Presupuesto de El Salvador, Pablo Moisés Ticas. El Gobierno de El Salvador, a traves del Ministerio de Salud Pública y Asistencia Social está llevando a cabo, con toda actividad, el programa denominado "Unidades Móviles de Salud Rural" en todo el país, bajo el plan de la Alianza para el Progreso. El 20 de junio recien pasado, fueron inaugurados dos "Puestos de Salud" que serán atendidos por una Unidad Móvil, empleando la Villa de Ataco como su base. Tanto la "base" como otras comunidades rurales, entre las que se cuenta Tacuba, son localidades muy alejadas de las principales ciudades y sus vías de acceso se tornan casi impasables en los meses de lluvias. No obstante los obstáculos, estos remotos pueblos cuentan ahora con un servicio de Salud Rural por vez primera. AGOSTO 1964 D L M M J V S [Photo captions (finance minister and delegates; health post at Ataco; Sub-Secretary Dr. Mario Reni Roldán with a nun and patient; pharmacy shelf at Tacuba) not transcribed in full.] Rogamos colocar está hoja en lugar visible. Servicio Informativo de la EMBAJADA DE LOS ESTADOS UNIDOS, San Salvador, EL SALVADOR.
WALL NEWSPAPER OF THE EMBASSY OF THE UNITED STATES IN EL SALVADOR HERALDO GRAFICO ALLIANCE FOR PROGRESS BUDGET OFFICIALS OF 7 COUNTRIES MEET FOR THREE WEEKS IN EL SALVADOR San Salvador, EL SALVADOR -- Approximately fifty government officials expert in budgeting, accounting and planning from the five countries of Central America, Panama and the Dominican Republic met in San Salvador for less than three weeks in July for a Programme Budgeting Course intended to improve the preparation of national budgets. During the opening ceremonies on 6 July at 9:00 a.m. at the Ministry of Finance, the speakers were the Minister of Finance of El Salvador, Dr. Alvaro Marino; Marvin Weisman, USAID Director in Guatemala; Robert W. Herder, USAID Director in El Salvador; and the Director General of the Budget of El Salvador, Pablo Moises Ticas. The Government of El Salvador, through the Ministry of Public Health and Social Assistance, is carrying out with full activity the programme called "Rural Mobile Health Units" across the country, under the Alliance for Progress plan. On 20 June just past, two "Health Posts" were inaugurated, to be served by a Mobile Unit using the town of Ataco as its base. Both the "base" and other rural communities, including Tacuba, are very remote from the main cities and their access roads become almost impassable in the rainy months. Despite the obstacles, these remote towns now have a Rural Health service for the first time. AUGUST 1964 [Photo captions not transcribed in full.] We ask that this sheet be placed in a visible place. Information Service of the EMBASSY OF THE UNITED STATES, San Salvador, EL SALVADOR.
The transcription was read from a small scan; some accents on lower-case words may be rendered from context.
