His accuracy depends on ours!
A U.S. fighter pilot fires on a Japanese aircraft, which breaks apart in flames, while a machinist at a drill press fills an inset circle below. The headline ties the pilot's aim to the worker's precision, and the sign-off asks everybody to keep them firing. The technique is transfer: the glory of combat is placed on the factory bench.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- Oldsmobile Division, General Motors Corporation (Lansing, Michigan)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Labor, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Oldsmobile Division, General Motors Corporation. National Archives and Records Administration, RG 44, 44-PA-991 (NAID 514498).
Text on the object
HIS ACCURACY DEPENDS ON OURS! LET'S GO, EVERYBODY, KEEP 'EM FIRING! [imprint: COPYRIGHT, 1942 — OLDSMOBILE DIVISION, GENERAL MOTORS CORPORATION, LANSING, MICHIGAN] [imprint: LITHO IN U. S. A. — 13 —]
