Hit hard and often with the Marines
A U.S. fighter with star roundels fires on two Japanese aircraft that break apart in a night sky above stylised East Asian rooftops and a snow-capped mountain. The slogan hit hard and often with the Marines promises victory to those who join. The technique is faint here; transfer of air victory onto the Marine brand is the closest fit.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- U.S. Marine Corps (printed by McCandlish Litho Corporation, Philadelphia)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Recruit
- Theme
- War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Marine Corps. National Archives and Records Administration, RG 44, 44-PA-995 (NAID 514502).
Text on the object
HIT HARD and often WITH the MARINES [imprint: McCANDLISH LITHO CORPORATION, PHILA. PA 6-12-42 15 M] [imprint: LITHO. IN U.S.A.]
