Content note: Shows a wounded soldier with a blood mark on his chest being held by a comrade during shellfire. This object is shown as it was published. Why
In battle, casualties can't be avoided, but on the home front we can avoid getting hurt. We're proud of our safety record!
Industrial safety poster: a soldier in a netted helmet holds a wounded comrade with a red blood mark on his chest, shell bursts behind, and a lit factory skyline below. The fear-appeal borrows battlefield injury (transfer) to urge safe working; the factory management speaks in the closing line.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- Bressler Editorial Cartoons, Inc., New York (artist Packer), industrial safety poster
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Mixed
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Labor
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Bressler Editorial Cartoons, Inc., New York. National Archives and Records Administration, RG 44, 44-PA-1088 (NAID 514615).
Text on the object
IN BATTLE...CASUALTIES CAN'T BE AVOIDED...But ON THE HOME FRONT WE CAN AVOID GETTING HURT WE'RE PROUD OF OUR SAFETY RECORD! [signature: Packer] [imprint: PRINTED IN U.S.A.; [illegible] ; Copyright, BRESSLER EDITORIAL CARTOONS, Inc., NEW YORK]
