Forensic Research Archive of Manipulation and Exploitation
I need your money to win this war, 1941 US poster: TVA war bond drive poster

I need your money to win this war

TVA war bond drive poster: an Uncle Sam figure points straight at the viewer in front of a photograph of a spilling dam, with the headline 'I need your money to win this war'. The footer asks 'Where does your department stand in the TVA War Bond Drive'. The dam and the national figure lend the agency's work to the appeal.

Propaganda techniques used in this poster

Transfer
Date
1941
Period
Second World War
Made by
Tennessee Valley Authority
Region
North America
Country
United States
Medium
Poster
Issuer type
State
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Domestic public
Purpose
Fundraise
Themes
Economy and finance, Home front
Event
World War II
Regime
Roosevelt administration
Leader
Franklin D. Roosevelt
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
Rights
Public domain (U.S. government work)
Tennessee Valley Authority. National Archives and Records Administration, RG 44, 44-PA-1037 (NAID 514563).

Text on the object

Original (English) · read from the image, not independently checked

I need your money
to win this war
WHERE DOES YOUR DEPARTMENT STAND
IN THE TVA WAR BOND DRIVE

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