"I Solemnly Swear That I Won't Eat No More Ice Cream", 1918 US poster: A pen-and-ink cartoon shows a boy holding up his hand

"I Solemnly Swear That I Won't Eat No More Ice Cream" (An Heroic Sacrifice)

A pen-and-ink cartoon shows a boy holding up his hand in a pledge, his cap in the other hand, with a small dog saying 'Me too!', in front of a shop advertising ice-cream cones, sugar cookies and candy. The child's misspelled oath to give up sweets made with sugar presents sugar saving as a pledge anyone, even a child, can keep.

Propaganda techniques used in this poster

Date
1918
Made by
U.S. Food Administration
Region
North America
Medium
Poster
Issuer type
State
Regime
Wilson Administration
Leader
Woodrow Wilson
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
Home front, Health
Event
World War I
Source
Identified Openly sourced: the speaker is who they say they are
Rights
NARA Unrestricted; hosted by owner decision
U.S. Food Administration. National Archives and Records Administration, 4-P-73.

Text on the object

Original (English) · read from the image, not independently checked

"I solomonly sware that I wont eat no more ice cream what's maid with suger nor no more candy what's maid with suger. Honest an troo-cross my hart. AMEN!"
5 CENT
CONES
FRESH BAKED
SUGAR COOKIES
CANDY
ME TOO!
AN HEROIC SACRIFICE.
ZIM '18
U. S. Food Administration

The spellings are the cartoon's own. NARA's title standardises them ('solemnly', 'won't', 'what's made', 'sugar'). The signature reads 'ZIM' with '18' and is partly stylised.