If You Knew a Day's Pay Would Save a Life, Would You Give One Day a Month?
A large red cross on a plain ground sits between a two-part question about giving one day's pay each month, followed by a line stating that all of the Red Cross War Fund goes for war relief. The poster's tell is the emblem: the Red Cross symbol carries the organisation's standing over to the appeal, while a hypothetical question converts the donation into a life saved.
Propaganda techniques used in this poster
- Date
- 1918
- Period
- First World War
- Made by
- American Red Cross (Second War Fund campaign)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- NGO
- Regime
- Wilson Administration
- Leader
- Woodrow Wilson
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- War and the military, Home front
- Event
- World War I
- Regime
- Wilson administration
- Leader
- Woodrow Wilson
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
American Red Cross (Second War Fund campaign). National Archives and Records Administration, 4-P-216.
Text on the object
If you knew a day's pay would save a Life -would you give one day a month ? All of the Red Cross War Fund goes for War Relief FORM N.Y. 2-SECOND WAR FUND
The word 'All' is underlined on the sheet. The form line at the bottom right is very small and partly obscured by a mark in the scan; read as 'FORM N.Y. 2-SECOND WAR FUND'.
