If we produce enough of these we won't need these
Aircraft production poster in blue tones: a twin-engine bomber with a U.S. star insignia flies over fainter formations, above a sandbagged shelter doorway marked 'Shelter'. The headline sets aircraft output against the need for shelters, a fear-appeal that ties factory work to the safety of those at home.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- Douglas Aircraft Company (War Production Drive); Farnam Illustrated Parts Catalog
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, War and the military, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Douglas Aircraft Company. National Archives and Records Administration, RG 44, 44-PA-1060 (NAID 514584).
Text on the object
IF WE PRODUCE ENOUGH OF THESE WE WONT NEED THESE [imprint: DOUGLAS WAR PRODUCTION DRIVE AIRCRAFT] [imprint: FARNAM ILLUSTRATED PARTS CATALOG] SHELTER W107
