It all comes back to me now! I wish I had eaten more wisely
Mess-hall poster: a wide-eyed cartoon soldier flat in a foxhole, bullets zinging overhead, thinks 'It all comes back to me now!' and 'I wish I had eaten more wisely'. A yellow shell-casing badge reads 'Food is ammunition, don't waste it'. A fear-appeal in comic style, with the ordinary GI as speaker, applied to plate waste.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Army Conservation Program (Army Conservation Project No. 38-Q-9)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Own forces
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Army. National Archives and Records Administration, RG 44, 44-PA-1110 (NAID 514637).
Text on the object
"IT ALL COMES BACK TO ME NOW!" ZING ZING ZING FOOD IS AMMUNITION DON'T WASTE IT "I WISH I HAD EATEN MORE WISELY" U.S. ARMY SAVE CONSERVATION PROGRAM ARMY CONSERVATION PROJECT NO. 38-Q-9 [imprint: U.S. GOVERNMENT PRINTING OFFICE : 1943—O—556226] THIS POSTER WILL BE DISPLAYED IN MESS HALLS ONLY
