It is true: we must out produce the Axis destruction
Production poster: a scaled sea dragon labelled 'Axis submarine warfare' rears from heavy waves, breathing red lines at burning ships while cargo ships steam below. Headline 'It is true'; slogan 'We must out produce the Axis destruction'. The enemy's submarine campaign is personified as a monster (fear-appeal) and the answer offered is output.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- J. P. Seeburg Corp., Chicago (artist Hamill)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
J. P. Seeburg Corp.. National Archives and Records Administration, RG 44, 44-PA-1112 (NAID 514639).
Text on the object
IT IS TRUE AXIS SUBMARINE WARFARE WE MUST OUT PRODUCE THE AXIS DESTRUCTION [signature: Hamill] [imprint: © 1942, J.P.SEEBURG CORP., CHICAGO]
