Content note: Enemy drawn as a clawed, furred hand with a swastika armband gripping a crystal ball showing chained, bowed prisoners and a bayonet. This object is shown as it was published. Why
It Won't Happen Here! If We Produce!
A worker in a cap marked 'U.S. Labor' stares into a crystal ball in which chained, bowed figures are driven by a bayonet, while a clawed, furred hand with a swastika armband grips the globe. The tell for fear-appeal is the vision of captivity offered as the alternative to production, and the enemy is drawn as a beast's hand, a name-calling device.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- Victory-Builders Division of Bressler Editorial Cartoons, Inc.; artist Packer
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Labor, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Victory-Builders Division of Bressler Editorial Cartoons, Inc.; artist Packer. National Archives and Records Administration, RG 44, 44-PA-1119 (NAID 514646).
Text on the object
"It WON'T Happen Here!" IF WE PRODUCE! [on the worker's cap:] U.S. LABOR [signature:] Packer [imprint:] Copyright 1942 by "VICTORY-BUILDERS" Division of BRESSLER EDITORIAL CARTOONS, Inc.
