It'll Be a Great Day!
A young man in shirt, tie and striped shorts smiles at his reflection in a mirror in a room that holds an Army cap and jacket, photographs, bright socks and a Scottish terrier. The tell for glittering-generalities is the cheerful slogan 'It'll be a great day!' paired with 'Conservation of supplies and equipment speeds victory', with the link between saving kit and ending the war stated but not shown.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- U.S. Army Conservation Program (Army Conservation Project No. 102-P-17), U.S. Government Printing Office
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Own forces
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Army Conservation Program (Army Conservation Project No. 102-P-17), U.S. Government Printing Office. National Archives and Records Administration, RG 44, 44-PA-1117 (NAID 514644).
Text on the object
It'll be a GREAT DAY! CONSERVATION OF SUPPLIES AND EQUIPMENT SPEEDS VICTORY [on a paper in the scene:] PROGRAM 1944 WINTER SESS[partly hidden] DAN[partly hidden] [emblem:] U.S. ARMY SAVE CONSERVATION PROGRAM [signature:] [illegible] 1944 [imprint:] ARMY CONSERVATION PROJECT NO. 102-P-17 [imprint:] U.S. GOVERNMENT PRINTING OFFICE: 1944-O-593313
