Forensic Research Archive of Manipulation and Exploitation
It's just got to be right!, 1944 US poster: Company-sponsored inspection poster

It's just got to be right!

Company-sponsored inspection poster: gauges, a micrometer and a microscope sit in front of green-clad infantry landing from a beach craft under shell bursts. The battle scene lends its weight to factory inspection (transfer), and a boxed list of virtues (precision, accuracy, honesty, loyalty, zeal) is stated without specifics.

Propaganda techniques used in this poster

TransferGlittering generalities
Date
1944
Period
Second World War
Made by
General Cable Corporation
Region
North America
Country
United States
Medium
Poster
Issuer type
Corporation
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
Labor, Home front, War and the military
Event
World War II
Regime
Roosevelt administration
Leader
Franklin D. Roosevelt
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
Rights
Public domain (U.S. government work)
General Cable Corporation. National Archives and Records Administration, RG 44, 44-PA-1125 (NAID 514652).

Text on the object

Original (English) · read from the image, not independently checked

PRECISION
ACCURACY
HONESTY
LOYALTY
ZEAL
QUALITY + QUANTITY = VICTORY
It's just GOT
to be RIGHT!
[imprint:] INSPECTION SERIES, NO. 1 —COPYRIGHT 1944, GENERAL CABLE CORPORATION

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