Forensic Research Archive of Manipulation and Exploitation
It's just got to be right!, 1944 US poster: Company-sponsored sheet

It's just got to be right!

Company-sponsored sheet: a factory hold tag marked STOP, 'Hold until approved', sits beside a yellow disc carrying the slogan 'It's just got to be right!'. The technique is faint here; the slogan is a bare standard of quality and the tag supplies the workplace setting.

Propaganda techniques used in this poster

Glittering generalities
Date
1944
Period
Second World War
Made by
General Cable Corporation
Region
North America
Country
United States
Medium
Poster
Issuer type
Corporation
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
Labor, Home front
Event
World War II
Regime
Roosevelt administration
Leader
Franklin D. Roosevelt
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
Rights
Public domain (U.S. government work)
General Cable Corporation. National Archives and Records Administration, RG 44, 44-PA-1126 (NAID 514653).

Text on the object

Original (English) · read from the image, not independently checked

Form MT-233-2nd Rev
STOP
HOLD UNTIL APPROVED.
REMOVED BY
[illegible]ECTOR
[illegible]TO:
REASON FOR HOLDING
QUANTITY
TYPE
It's just
GOT to be
RIGHT!
[imprint:] COPR. 1944 GENERAL CABLE CORPORATION

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