It's Up to You, Mr. and Mrs. Homemaker ... to Make Your Home Equipment Last
Cartoon sheet in which a refrigerator, washing machine, range, vacuum cleaner, sewing machine and iron with faces and legs march in uniform caps with rifles, carrying banners 'Keep us working' and 'Use without waste'. The tell is transfer: the military look of marching troops is attached to household care, addressed directly to 'Mr. and Mrs. Homemaker'.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Department of Agriculture, Bureau of Human Nutrition and Home Economics
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Department of Agriculture, Bureau of Human Nutrition and Home Economics. National Archives and Records Administration, RG 44, 44-PA-1136 (NAID 514663).
Text on the object
IT'S UP TO YOU, MR. and MRS. HOMEMAKER ....to make your Home Equipment last [banner:] KEEP US WORKING [banner:] USE WITHOUT WASTE [imprint:] For sale by the Superintendent of Documents, U. S. Government Printing Office, Washington, D. C. [imprint:] ☆U. S. GOVERNMENT PRINTING OFFICE : 1943—O—520004 "Make your Equipment last-Posters"...No.1 BUREAU OF HUMAN NUTRITION AND HOME ECONOMICS U. S. DEPARTMENT OF AGRICULTURE
