Twenty Sheep to Equip and Clothe Each Soldier. Boys and Girls Can Help. Join a Sheep Club

Four smiling children stand behind a feeding trough of sheep below a red silhouette of artillery and marching troops. The text says twenty sheep are needed to equip and clothe each soldier and invites boys and girls to join a sheep club through their county agent. The technique is plain folks, with farm children shown as ordinary participants in the war effort.

Propaganda techniques used in this poster

Plain folks Transfer

Date: 1918
Period: First World War
Made by: U.S. Department of Agriculture, with State Agricultural Colleges (Extension)
Region: North America
Country: United States
Medium: Poster
Issuer type: State
Regime: Wilson Administration
Leader: Woodrow Wilson
Audience: Domestic public
Purpose: Mobilize or secure compliance
Themes: Home front, War and the military, Economy and finance
Event: World War I
Regime: Wilson administration
Leader: Woodrow Wilson
Source: Identified Openly sourced: the speaker is who they say they are
Source: U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
Rights: NARA Unrestricted; hosted by owner decision
U.S. Department of Agriculture, with State Agricultural Colleges (Extension). National Archives and Records Administration, 4-P-63.

Text on the object

Original (English) · read from the image, not independently checked

Twenty sheep to equip and
clothe each soldier

Boys and girls can help

Join a sheep club

Write to-day for full information to
your County Agent or Club Leader or
State Director of Extension
State Agricultural College

[seal: United States Department of Agriculture]
H.S.
BREUKER & KESSLER CO. PHILA.

Small imprint lines at the foot read from the image.