Italiens, souscrivez au 4ème Emprunt de la Défense Nationale (Banca Italiana di Sconto, Paris)

Crossed French and Italian tricolours bound with a red ribbon and laurel sit over the headline 'Italiens'. The two allies' flags lend their prestige to a bank's sales pitch, which then gives hard terms: price, a yield of 5.65 per cent, tax exemption and the chance of capital gain.

Date: 1918
Period: First World War
Made by: Banca Italiana di Sconto, Paris branch, for the French 4th Loan of National Defence; printer Agence économique et financière, Paris
Region: Western and Central Europe
Country: France
Medium: Poster
Issuer type: Corporation
Regime: Clemenceau Government
Leader: Georges Clemenceau
Audience: Diaspora or minority
Purpose: Fundraise
Themes: Economy and finance, War and the military, Migration
Event: World War I
Techniques: Transfer
Source: Identified Openly sourced: the speaker is who they say they are
Source: Library of Congress, retrieved October 2, 2026
Rights: Public domain in the U.S. (published before 1931)
Paris: Imp. de L'Agence économique et financière, 1918. Library of Congress, https://www.loc.gov/item/99613657/.

Text on the object

Original (French) · read from the image, not independently checked

ITALIENS
Souscrivez au
4ème EMPRUNT
DE LA
DÉFENSE
NATIONALE
La Nouvelle Rente Française émise au Prix de:
70f.80 pour 4f. DE RENTE
donne un revenu réel de
5,65 %
est exempte d'Impôts, reste à l'abri de toute conversion pendant 25 ans
OFFRE LA CHANCE D'UNE PLUS-VALUE EN CAPITAL DE
12,99 % du versement quand le cours atteint 80f
27,11 % ______ 90f
41,24 % ______ 100f (le Pair)
Les Souscriptions à l'Emprunt de la Libération sont reçues sans Frais à la
BANCA ITALIANA DI SCONTO
2, RUE LE PELETIER (Angle du Bd des Italiens)
[lower left: Crété, Gr. - Visa N° 13.603]  [lower right: Imp. de l'Agence Économique et Financière, Paris]

English translation (machine translation by Claude, not verified by a fluent reader)

ITALIANS
Subscribe to the
4th LOAN
OF NATIONAL
DEFENCE
The new French rente, issued at the price of:
70.80 francs for 4 francs of rente
gives a real income of
5.65 %
is exempt from taxes, stays safe from any conversion for 25 years
OFFERS THE CHANCE OF A CAPITAL GAIN OF
12.99 % of the payment when the price reaches 80 francs
27.11 % ______ 90 francs
41.24 % ______ 100 francs (par)
Subscriptions to the Loan of Liberation are received free of charge at the
BANCA ITALIANA DI SCONTO
2 Rue Le Peletier (corner of Boulevard des Italiens)
[lower left: Crété, Gr. - Visa No. 13.603]  [lower right: Printed by the Agence Économique et Financière, Paris]

Small print at the foot is only partly legible; the visa number is read as printed.