Keep 'Em Smiling! Help War Camp Community Service: Morale Is Winning the War
A charcoal-style drawing shows a soldier, a marine and a sailor smiling with their arms around one another, above the slogan 'Keep 'em smiling!' and the emblem of War Camp Community Service. The tell is the quoted maxim 'morale is winning the war', a broad claim offered without detail of what the donated money buys.
Propaganda techniques used in this poster
- Date
- 1918
- Period
- First World War
- Made by
- War Camp Community Service (United War Work Campaign)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- NGO
- Regime
- Wilson Administration
- Leader
- Woodrow Wilson
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- War and the military, Home front
- Event
- World War I
- Regime
- Wilson administration
- Leader
- Woodrow Wilson
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
War Camp Community Service (United War Work Campaign). National Archives and Records Administration, 4-P-172.
Text on the object
M. LEONE BRACKER 1918 keep 'em smiling! help War Camp Community Service [emblem, circular: WAR CAMP COMMUNITY SERVICE] " morale is winning the war " UNITED WAR WORK CAMPAIGN
The artist's signature and year are lettered at lower left of the drawing. The last line is partly cropped at the bottom edge of the scan; the visible letters read 'UNITED WAR WORK CAMPAIGN'.
