'Deutsche! Wehrt Euch! Kauft nicht bei Juden!' (Germans! Defend yourselves! Don't buy from Jews!): SA and SS men post a boycott sign, Berlin
A uniformed SA man presses a large sign to a shop window while an SS man in cap and swastika armband stands beside him and a woman looks on. The sign reads 'Deutsche! Wehrt Euch! Kauft nicht bei Juden!' and smaller notices are pasted around it. The slogan casts Jewish shopkeepers as a threat the German public must 'defend' itself against, and names a whole group as the target.
- Date
- April 1, 1933
- Period
- Interwar
- Made by
- NSDAP and SA (national boycott of Jewish-owned businesses, 1 April 1933)
- Region
- Western and Central Europe
- Country
- Nazi Germany
- Medium
- Photograph
- Issuer type
- Party
- Regime
- Nazi Germany
- Leader
- Adolf Hitler
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Race and ethnicity, Economy and finance
- Techniques
- ScapegoatingFear appeal
- Regime
- Nazi Germany
- Leader
- Adolf Hitler
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- Wikimedia Commons (Bundesarchiv, Bild 102-14468), retrieved September 29, 2026
- Rights
- CC BY-SA 3.0 DE (German Federal Archives)
Bundesarchiv, Bild 102-14468 / Georg Pahl / CC-BY-SA 3.0
Text on the object
Deutsche! Wehrt Euch! Kauft nicht bei Juden! [illegible: several smaller notices pasted around the main sign]
Germans! Defend yourselves! Don't buy from Jews! [illegible: several smaller notices pasted around the main sign]
The wording of the main sign matches the Bundesarchiv caption. The small notices are too small to read at this resolution.
