Keep 'em Rolling! (Guns)
Photomontage of a man sighting through a gun-laying instrument in a blue field, with a column of anti-aircraft gun crews receding across red-and-white flag stripes and the slogan 'Keep 'em Rolling!'. Setting the worker in the flag's canton and the guns across its stripes ties his task to the nation and its army (transfer).
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- Division of Information, Office for Emergency Management (artist Lionni)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Labor, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Division of Information, Office for Emergency Management (artist Lionni). National Archives and Records Administration, RG 44, 44-PA-1179 (NAID 514777).
Text on the object
KEEP 'EM ROLLING! DIVISION OF INFORMATION OFFICE FOR EMERGENCY MANAGEMENT WASHINGTON, D.C. [signature:] Lionni '41 [imprint:] U. S. GOVERNMENT PRINTING OFFICE : 1941
