Keep 'em Shooting - Their Lives Depend on You
Landscape-format graphic of two large guns firing from the lower right, a gun crew in silhouette beside them, with the muzzle flashes crossing the white letters of 'Keep 'em Shooting' over a red and blue blast. The line 'Their lives depend on you' tells the worker that the soldiers' survival rests on output (fear-appeal, an implied threat to the men at the guns).
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- Ordnance Department, U.S. Army (artist Binder)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, War and the military, Labor
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Ordnance Department, U.S. Army (artist Binder). National Archives and Records Administration, RG 44, 44-PA-1183 (NAID 514781).
Text on the object
KEEP 'EM SHOOTING THEIR LIVES DEPEND ON YOU ORDNANCE DEPARTMENT U.S. ARMY [signature:] Binder [imprint:] U. S. GOVERNMENT PRINTING OFFICE : 1942—O—481962
