Keep 'em Shooting! Your Army needs more metal for more guns and bullets
Painted scene of three helmeted soldiers in tall grass behind a belt-fed machine gun firing, under the headline 'Keep 'em Shooting!' and the line 'Your Army needs MORE METAL for MORE guns and bullets'. The technique is faint here: the image of soldiers firing is tied to the civilian act of supplying metal, a loose transfer, with the request for scrap named only in words.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- U.S. Army
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, War and the military, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Army. National Archives and Records Administration, RG 44, 44-PA-1181 (NAID 514779).
Text on the object
KEEP 'EM SHOOTING! Your Army needs MORE METAL FOR MORE GUNS AND BULLETS U. S. ARMY [imprint:] U. S. GOVERNMENT PRINTING OFFICE : 1942—O—489579
