Let's go! Our quota is $ ____ 6th War Loan
Sixth War Loan poster with a blank to fill in a local dollar quota, two cartoon workers (a man in overalls and a woman with a wrench) pointing up a ladder-like chart of '% of workers buying' and '% of quota in dollars' marked from 25% to 125%. The chart invites a workplace to measure itself against a goal (bandwagon), and the ordinary workers speak for their fellows (plain folks).
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- U.S. Treasury Department, War Finance Division
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Treasury Department. National Archives and Records Administration, RG 44, 44-PA-1270 (NAID 514876).
Text on the object
Let's Go! OUR QUOTA IS $ ______ % OF WORKERS BUYING % OF QUOTA IN DOLLARS 25% 50% 75% 100% 125% 6th WAR LOAN [imprint:] U. S. GOVERNMENT PRINTING OFFICE : 1944—O—610178 [imprint:] WFD 955
