Let's go! Where's that landing boat?
Navy poster for landing-craft producers: a helmeted soldier with a rifle climbs a cargo net, mouth open, under the quoted shout 'Let's go! Where's that landing boat?' A blue panel addressed to producers is signed by Rear Admiral E. L. Cochrane. The soldier's voice and the panel's appeal to meet schedules are a testimonial, with urgency as a mild fear-appeal.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- U.S. Navy, Bureau of Ships, Industrial Incentive Division (artist Howard Scott)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Home front, Labor
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Navy, Bureau of Ships, Industrial Incentive Division. National Archives and Records Administration, RG 44, 44-PA-1271 (NAID 514877).
Text on the object
"LET'S GO! WHERE'S THAT LANDING BOAT?" TO ALL PRODUCERS OF LANDING CRAFT: The Battle for the Beaches is on! Invasion Craft are needed to put our armed forces ashore to meet and crush the enemy. Meet your schedules! Beyond the beachheads lie the roads to Victory! Rear Admiral E. L. COCHRANE, USN CHIEF OF THE BUREAU OF SHIPS [signature: HOWARD SCOTT] [imprint: U.S. GOVERNMENT PRINTING OFFICE 1944-O-678739] [imprint: OFFICIAL NAVY POSTER, INDUSTRIAL INCENTIVE DIVISION, NAVSHIPS 4-A]
