Life-lines to victory: Keep 'em rolling
Union Pacific advertising sheet: a locomotive numbered 3950 and a freight train run beneath a world map on which red arrows fan out from North America to Europe, Africa, Asia and the Pacific. Text: 'Life-lines to victory', 'Keep 'em rolling' and 'The railroads are the backbone of offense'. The tell is the sponsor's shield set beside the war slogan.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- Union Pacific Railroad
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- Home front, Economy and finance, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Union Pacific Railroad. National Archives and Records Administration, RG 44, 44-PA-1289 (NAID 514895).
Text on the object
LIFE-LINES to VICTORY ASIA ALASKA GREENLAND ICELAND NORTH AMERICA EUROPE ASIA JAPAN HAWAIIAN ISLANDS AFRICA SOUTH AMERICA AUSTRALIA 3950 UNION PACIFIC "KEEP 'EM ROLLING" THE RAILROADS ARE THE BACKBONE OF OFFENSE
