'Daitōa sensō ni kachinukō!!' (Let's win the Greater East Asia War!) fuel-saving poster, Aichi
Home-front poster: a dark photograph or drawing of a ship under air attack sits above four numbered household rules (save firewood, lignite, gas and electricity; switch lamps off; use public baths; share a bath within the neighbourhood association). The war photograph is placed beside a domestic chore, so the saving of fuel at home borrows the standing of the fighting at sea (transfer). The headline is the war's official name, 'Greater East Asia War'.
- Date
- 1941
- Period
- Second World War
- Made by
- Imperial Rule Assistance Association, Aichi Prefecture branch (Taisei Yokusankai Aichi-ken shibu)
- Region
- East Asia
- Country
- Empire of Japan
- Medium
- Poster
- Issuer type
- State
- Regime
- Showa Japan
- Leader
- Hideki Tojo
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance, War and the military
- Event
- World War II
- Techniques
- Transfer
- Regime
- Empire of Japan, 1937 to 1945
- Leader
- Hideki Tōjō
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- Wikimedia Commons, retrieved September 29, 2026
- Rights
- Public domain (Commons tag PD-Japan; Japanese organisation work, term expired by 1995, not restored in US)
Imperial Rule Assistance Association, Aichi branch, 1941-1945; scan by Abasaa via Wikimedia Commons, from 'Shiryō ga kataru senjika no kurashi' (Azabu Produce)
Text on the object
大東亞戰爭に勝ち拔かう!! 生活の一切を決戰態勢へ 物資は擧げて戰爭需要へ 薪、亞炭 ガス、電氣 の徹底的節約 合理的使用を工夫せよ 必行事項 一、薪亞炭ガス等の燃料は無駄なく極力有效に使用いたしませう。 一、電燈は不要時に必らず消すやうにいたしませう。 一、家庭風呂は努めて差控へ公衆浴場を利用いたしませう。 一、家庭風呂を使用する場合は隣組で共同利用するやうにいたしませう。 大政翼贊會 愛知縣支部
Let's win the Greater East Asia War!! Put every part of life on a decisive-battle footing. Put all materials to war needs. Firewood, lignite, gas, electricity: thorough saving and rational use; work out ways. Required actions 1. Use fuels such as firewood, lignite and gas without waste and as effectively as possible. 2. Be sure to switch off electric lamps when not needed. 3. Refrain from a household bath as far as possible and use the public bath. 4. Where a household bath is used, share it within the neighbourhood association. Imperial Rule Assistance Association, Aichi Prefecture Branch
Read from the 960 px image; old-style kanji forms as printed (e.g. 戰, 擧, 翼贊, 縣). Small furigana beside the fuel words in item 1 and 3 were not transcribed. Translation is a literal machine translation by Claude, not verified by a fluent reader.
