Forensic Research Archive of Manipulation and Exploitation
Linking Home and Factory - Turning the Wheels of War, 1939 UK poster: A yellow-and-black drive belt loops from a small wheel

Linking Home and Factory - Turning the Wheels of War

A yellow-and-black drive belt loops from a small wheel bearing the London Transport roundel to a large red wheel, above the words 'Linking home and factory / Turning the wheels of war'. The tell is transfer: the war effort's turning wheels are attached to the transport operator's own emblem, so the company's service stands in for the war work it carries workers to.

Propaganda techniques used in this poster

Transfer
Date
1939
Period
Second World War
Made by
London Transport (printed by The Baynard Press, London S.W.9)
Region
Western and Central Europe
Country
United Kingdom
Medium
Poster
Issuer type
Corporation
Regime
Churchill Government
Leader
Winston Churchill
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
Home front, Labor
Event
World War II
Regime
Churchill wartime government
Leader
Winston Churchill
Source
Unidentified Source blurred: contractors, cutouts, buried disclosure
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
Held by NARA, Unrestricted; hosted by owner decision
London Transport; printed by The Baynard Press. National Archives and Records Administration, 44-PF-277.

Text on the object

Original (English) · read from the image, not independently checked

Linking home and factory
Turning the wheels of war

[roundel:] LONDON TRANSPORT
[imprint:] The Baynard Press, London, S.W.9.

More propaganda examples that use the same techniques

Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouchesNew Kingdom EgyptFragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches0000 · Card stacking, TransferClay cylinder with the Ehulhul inscription of Nabonidus, king of Babylon, describing work on three templesNeo Babylonian EmpireClay cylinder with the Ehulhul inscription of Nabonidus, king of Babylon, describing work on three temples0000 · TransferSeated limestone statue of Hatshepsut as king, with feminine royal titles on the throne, reassembled from fragments broken up at Deir el-BahriNew Kingdom EgyptSeated limestone statue of Hatshepsut as king, with feminine royal titles on the throne, reassembled from fragments broken up at Deir el-Bahri0000 · Transfer, TestimonialGlazed-brick panel with a striding lion, from Babylon (reign of Nebuchadnezzar II)Neo Babylonian EmpireGlazed-brick panel with a striding lion, from Babylon (reign of Nebuchadnezzar II)0000 · TransferLimestone relief block of Ramesses II wearing the White Crown, a jubilee relief from his temple at HerakleopolisNew Kingdom EgyptLimestone relief block of Ramesses II wearing the White Crown, a jubilee relief from his temple at Herakleopolis0000 · TransferLine drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of EgyptNew Kingdom EgyptLine drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt0000 · Card stacking, TransferContent noteGypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal IINeo Assyrian EmpireGypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II0000 · Transfer, Glittering generalitiesEgyptian alabaster jar inscribed with the name of Xerxes the Great in four languages (Old Persian, Elamite, Babylonian, Egyptian), 486 to 466 BCEAchaemenid EmpireEgyptian alabaster jar inscribed with the name of Xerxes the Great in four languages (Old Persian, Elamite, Babylonian, Egyptian), 486 to 466 BCE0000 · Transfer