Make Every Minute Count for Pershing
A shipyard worker in overalls drives rivets into a ship's hull beside a crane-lined yard, under the line 'Make every minute count for Pershing.' The tell of transfer is the name of General John J. Pershing, commander of the American Expeditionary Forces, attached to the worker's pace on the job, so that each minute of shipyard labour is linked to the soldier at the front.
Propaganda techniques used in this poster
- Date
- 1918
- Period
- First World War
- Made by
- U.S. Shipping Board, Emergency Fleet Corporation; Adolph Treidler (artist)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Wilson Administration
- Leader
- Woodrow Wilson
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Labor, War and the military, Home front
- Event
- World War I
- Regime
- Wilson administration
- Leader
- Woodrow Wilson
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
U.S. Shipping Board, Emergency Fleet Corporation. National Archives and Records Administration, 4-P-7.
Text on the object
MAKE EVERY MINUTE COUNT for PERSHING ADOLPH TREIDLER UNITED STATES SHIPPING BOARD EMERGENCY FLEET CORPORATION ISSUED BY THE PUBLICATIONS SECTION, EMERGENCY FLEET CORPORATION, PHILADELPHIA
'Adolph Treidler' is the artist's signature within the image; the last line is the printed imprint below the frame.
