Make every 'second' count... Eat it up!
Cartoon of a smiling soldier holding a plate and making a V sign while a cook ladles stew from a pot. The headline plays on 'second' as a second helping, and a yellow shell-shaped disc reads 'Food is ammunition, don't waste it'. The technique is transfer: the weight of ammunition is placed on food, here asked of troops in the mess hall.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Army, Army Conservation Program (SAVE)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Own forces
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Army, Army Conservation Program. National Archives and Records Administration, RG 44, 44-PA-1315 (NAID 514953).
Text on the object
MAKE EVERY 'SECOND' COUNT... EAT IT UP! FOOD IS AMMUNITION DON'T WASTE IT [logo: U.S. ARMY SAVE CONSERVATION PROGRAM] ARMY CONSERVATION PROJECT NO. 37-O-8 U.S. GOVERNMENT PRINTING OFFICE : 1943--O--556227 THIS POSTER WILL BE DISPLAYED IN MESS HALLS ONLY
