Make your rubber last: garments, raincoats and overshoes
Care sheet with three photographs: hands rolling a rubber-thread garment in a towel, a hand sponging a stain on a raincoat, and a woman in an apron wadding paper into an overshoe. Bulleted steps sit beside each. The technique is faint here; the ordinary housewife shown doing the task is plain-folks.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- Bureau of Home Economics, U.S. Department of Agriculture
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Bureau of Home Economics, U.S. Department of Agriculture. National Archives and Records Administration, RG 44, 44-PA-1324B (NAID 514964).
Text on the object
Garments made of rubber thread • Handle gently when washing. • Roll in towel or cloth. • Hang to dry, away from sun or heat. Raincoats • Remove oil and grease spots with soap and warm water. • If necessary, sponge lightly with a dry-cleaning fluid. MAKE YOUR RUBBER LAST • Wash overshoes with soap and water. • Dry away from heat. • Stuff loosely with wadded paper.... store in a dark cool place. BUREAU OF HOME ECONOMICS U.S. DEPARTMENT OF AGRICULTURE [imprint: GOVERNMENT PRINTING OFFICE : 1942—O—477986]
