Make your rubber last
Three photographs of household rubber care (an electric iron cord, a clothes wringer being cleaned, a hot water bottle being stored) beside bulleted instructions under the headline 'Make your rubber last'. The technique is faint here; the sheet lists practical steps and gives no reason on its face for conserving rubber.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- U.S. Department of Agriculture, Bureau of Home Economics
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Department of Agriculture, Bureau of Home Economics. National Archives and Records Administration, RG 44, 44-PA-1324 (NAID 514962).
Text on the object
MAKE YOUR RUBBER LAST • Keep the cord of electric iron or other appliance away from the heat when using. • Release pressure on rolls of wringer after each washday. • Wipe rolls clean and dry before putting away. • Remove stains with cloth moistened with dry-cleaning fluid. — Hot water bottles, ice packs, syringes • Drain and dry thoroughly .... away from heat. • Inflate .... wrap in paper or place in original box. • Store in cool place. BUREAU OF HOME ECONOMICS U.S. DEPARTMENT OF AGRICULTURE [imprint:] U.S. GOVERNMENT PRINTING OFFICE : 1942—O—477986 (on the wringer:) ROLLS 11 X 1¾ INCHES
